Who I am

Photo of Victoria Locke, who has long dark hair, wearing a white ribbed turtleneck dress, sitting on a couch with a smile.

At a glance

Senior copywriter, creative strategist and freelance writer | Luxury, design and heritage | 10+ years in industry | Neal’s Yard Remedies, Bamford, Estée Lauder, Heidi Klein, Avon, Stilorama, ITV etc. | FRSA | INSIDE LVMH and Cannes Lions certificates | London.

Background

Fresh out of university, I cut my teeth in the head offices of Estée Lauder and Heidi Klein before becoming an editorial assistant at Stilorama. I then joined ITV and spent the best part of a decade working across marketing and creative teams in adland, followed by leading copy agency-side until I moved in-house to head copy at Neal’s Yard Remedies.

Now, I do everything from developing brand voice and big ideas to delivering 360 campaign copy and crafting a wide range of internal and external communications for clients. I also write for publications about luxury lifestyle, design, home and interiors, fashion, beauty, wellbeing and travel.

What else?

Fingers free from keyboard, I’m usually down rabbit holes reading about the history of decorative patterns (niche, I know), rinsing my National Trust membership for all its worth and fantasising about renovating an Umbrian farmhouse. But most of all, I’m soaking up my sweet sunshine of a toddler and reliving the joy of children’s books.