Beneath the Surface
Bamford, Product Descriptions
For Bamford's AW23 clothing collection, I wrote product descriptions that brought the brand's understated luxury, craftsmanship and sustainability ethos to life. Working within an established brand voice, I focused on clarity, elegance and detail, translating design intent and material quality into copy that felt considered, elevated and aligned with Bamford's values.
Take a peek below.
The challenge
Capture the essence of a collection inspired by the forms beneath the earth's surface, while staying true to Bamford's commitment to community, craftsmanship, timeless design and natural fibres. The copy needed to feel premium without being overwrought, balancing product detail with the brand's understated aesthetic.
The approach
I wrote each description around the collection's geological inspiration, weaving in material provenance, construction details and sustainable credentials. Using SEO best practices alongside brand-led language, I created copy that was both discoverable and distinctive, informative enough to guide purchase decisions while maintaining the refined, quiet confidence Bamford is known for.
The outcome
A suite of product descriptions that elevated the AW23 collection, reinforced Bamford's positioning as a leader in conscious luxury, and gave customers the clarity and inspiration needed to connect with each piece.
