Ecommerce Copy & Product Descriptions
Beaucoup London, Website Copywriting
Beaucoup London is a luxury florist serving London’s most discerning private clients and global brands including Louis Vuitton, Dior, and The Berkeley. I was brought on to write their complete website copy and all product descriptions, defining a voice that felt unmistakably premium, confident, and refined.
I’ve picked some of my favourites below.
The challenge
Beaucoup London needed a complete rewrite of their website and product descriptions to position them as London’s most exclusive florist. The brief was: Bridgerton-level elegance meets modern luxury. The copy had to appeal to concierges, five-star hotels and HNW clients, while remaining clear and persuasive enough for everyday luxury buyers.
The approach
Without an existing tone of voice, I used the brand’s products to shape the copy: disciplined design, sharp editorial judgement and an uncompromising approach to quality. Homepage and service pages position Beaucoup as artisans rather than volume florists, emphasising their selective use of stems and signature wrapping, while product descriptions were narrative-led and search-friendly.
The outcome
A fully realised website that elevated Beaucoup’s brand presence and aligned their language with the calibre of their work, giving them a confident, recognisable voice suited to London’s luxury market.
