All Sorts
Neal’s Yard Remedies, Miscellaneous
Never a boring day at Neal’s Yard Remedies, I wrote all copy across every customer touchpoint, from POS and press releases to direct mail, emails, ecommerce, product descriptions, social media, and even the occasional apology when things didn’t quite go to plan.
Scroll for some highlights.
The challenge
Maintain a consistent brand voice across different formats and contexts, balancing authority, warmth and the brand's values, whether announcing a product launch or apologising for a delayed delivery.
The approach
I wrote copy specific to each channel while keeping Neal's Yard's personality intact. Press releases balanced credibility with accessibility, product descriptions wove sensory detail with ingredient provenance and social copy stayed conversational.
The outcome
A cohesive body of work that supported every stage of the customer journey, strengthening Neal's Yard's voice as consistent, trustworthy and on-brand.
