Blogs
Neal’s Yard Remedies, Blogs
While at Neal’s Yard Remedies, part of my role involved planning and writing thoughtful, SEO-rich editorial and ingredient stories for its blog. From wellbeing guides to expert interviews, herb spotlights and purpose-driven partnerships, I wrote to connect with the brand’s audience and communicate its values with clarity.
For a taste, below are a handful of the blogs I wrote. Click on each image to read them.
The challenge
Balance multiple editorial objectives, like driving organic traffic through SEO, educating customers on natural beauty and wellbeing, showcasing Neal's Yard's sustainability commitments and maintaining the brand's warm, knowledgeable tone across diverse topics, from pregnancy pieces to pollinator protection.
The approach
I developed a range of content from science-backed guides to ingredient stories and purpose-driven articles to inspire, educate and engage audiences. In the "Herbs We Love" series, I brought ingredients like marshmallow and calendula to life, celebrating their journey from harvest to bottle. Partnership pieces positioned Neal's Yard as an active force for environmental change, and I optimised each article for search while maintaining the brand's authentic, warm voice.
The outcome
A library of editorial content that strengthened Neal's Yard's authority in natural beauty, improved organic search visibility, and reinforced the brand's position as a leader in sustainable, purpose-driven business.
