Marketing Copy
ITV, Events
Working with ITV’s commercial marketing team, I supported the team in creating marketing collateral for the company’s annual, high-profile, invitation-only event, House Festival.
The challenge
Create marketing materials positioning House Festival as a must-attend B2B industry event, with communications that reflect the calibre of the content and networking opportunities on offer, and encourage RSVPs.
The approach
I supported the marketing team by including invitations and promotional materials, ensuring the copy struck the right balance between fun and professionalism.
The outcome
Marketing materials that supported one of ITV’s flagship annual events.
