Brand Bibles, Pitch Decks & Sales Copy
ITV, International Formats
During my time at ITV Studios, I wrote and edited brand bibles, pitch documents and sales materials for the company’s television formats being sold to international broadcasters and production companies worldwide.
The challenge
Translate the essence of UK television formats into clear, compelling documentation that international buyers and production teams could understand and adapt for their markets.
The approach
I edited brand bibles that codified each format's core elements and distilled complex show concepts into clear, benefit-led copy that highlighted commercial appeal and audience engagement for pitches. Every piece balanced creative storytelling with the practical information production teams needed to replicate the format successfully.
The outcome
Documentation that supported the international distribution of ITV's formats, ensuring brand consistency across adaptations while giving international partners the tools to bring these shows to life in their markets.
