Nurture the Soul
The Water Shed, Luxury Retreat
Luxury wellbeing retreat, Nurture the Soul, set at the Grand Designs-featured eco-friendly architectural home, The Water Shed. I was commissioned to write the landing page copy, creating a calm, considered narrative that reflected the retreat’s restorative experience while communicating its purpose, setting and value.
See how it came together below.
The challenge
Capture the atmosphere of a restorative retreat in digital form. The landing page had to feel calm, considered and premium, while remaining clear, persuasive and conversion-focused.
The approach
I wrote the landing page to mirror the retreat experience itself: thoughtfully curated, grounded and restorative. The copy guides visitors through Nurture the Soul’s purpose, the flow of its activities and its unique setting, balancing mindful language with clarity and structure.
The outcome
A focused, immersive landing page that communicated value clearly and resulted in a sell-out retreat.
