Marketing Copy
Heidi Klein, Miscellaneous
Working with Heidi Klein, I wrote copy across multiple touchpoints for the luxury resort wear brand, from ecommerce product descriptions and lookbooks to event copy and press releases.
The challenge
Maintain Heidi Klein's sophisticated, jet-set aesthetic across diverse formats while ensuring ecommerce copy converted browsers into buyers.
The approach
I wrote copy that stayed true to Heidi Klein's sophisticated aesthetic while adapting tone and detail to each format, whether highlighting fit and fabric on their website, crafting editorial narratives for lookbooks like the Key West launch, and positioning collections within the brand's luxury resort-wear heritage for press releases and event copy.
The outcome
A body of work that supported Heidi Klein's positioning as the go-to for effortless luxury resort wear, strengthening the brand voice across PR, events and ecommerce channels.
